First Gen Money is a personal finance platform for first-gens on their journey to wealth building.

Hi! I’m Dannielle, a first gen Latina, who was totally unfamiliar with what it meant to build wealth. Growing up I learned that buying a house = success, investing in the stock market was gambling, and that credit cards led to mismanagement, which ultimately ended in bankruptcy.

I wanted to do things differently, and I realized there was a lot I hadn’t learned about money. So I used my 20s to figure to figure out.

That led to paying off $26K in student loans and growing my net worth. This meant avoiding lifestyle inflation and spending with intention.

Today, I help women take control of their money so they can create options and use money as a tool to design a values-aligned life with flexibility, clarity, and power.